PBA supported Reading Borough Council in writing its Local Sustainable Transport Fund (LSTF) bid for £26 million, of which £21.5 million was granted.
Part of the package was a £4.8m package of Intelligent Transport Systems (ITS) measures aimed at meeting Reading Borough Council's policy objectives.
The key aims of the ITS works were to encourage more sustainable travel and improve the efficiency of the transport system, whilst also reducing revenue costs associated with operation. PBA undertook the design, specification, procurement and delivery support for a wide range of measures. Revenue savings were delivered through communications upgrades across the Borough, and energy efficiency improvement for traffic control as part of the upgrade of 29 signal junctions to increase operational efficiency and priority for pedestrians and cyclists.
The package included a state-of-the-art Bluetooth journey time-monitoring system and full colour LED variable message signs which have multiple uses, able to emulate a car park space availability sign, show pictograms and provide text messages. This maximised the potential of the investment over the previous system where the car park signs could only show car park information even when parking availability was not necessarily the most critical information to give to a driver to smooth traffic flow.
Other elements of the package included the publication of Reading Borough Council's real-time transport data as Open Data for use by 3rd parties, challenge fund calls for sustainable transport projects, which included the BetterPoints, app-based, rewards scheme for travelling sustainably and an upgrade of the website. PBA also supported the retendering of the real-time passenger information system as part of restructuring the roles between Council and public transport operator to share cost which reduced Reading Borough Council's monthly cost by approximately two thirds.
Together, these initiatives have significantly improved travel within Reading.