PBA, now part of Stantec, was appointed by Birmingham City University to update the existing Travel Plans for its City Centre and City South campuses. The University has developed a strategy for expansion at these campuses and the revised Travel Plans will play an essential role in the future development of the university and its accessibility by sustainable modes of travel.
The Travel Plans were developed following audits of existing provision, partaking in staff and student engagement events, meeting with stakeholders and preparing, disseminating, analysing and presenting the results of staff and student travel surveys.
PBA liaised with several stakeholders, including Birmingham City University, Birmingham City Council, HS2 and Transport for West Midlands and held engagement events across the university buildings to encourage staff and students to complete the travel survey. The survey was also advertised through social media and other marketing material which PBA helped to prepare.
A report was created from the surveys which were used to identify existing travel behaviour and the possible changes that could be made to current transport provision to encourage a shift to more sustainable modes.
An action plan, which set the measures to be implemented, was created to support the delivery of the Travel Plans. The action plan was developed to meet the needs of staff and students at both campuses to make sustainable travel more appealing and, in turn, help meet the modal shift targets outlined in the Travel Plans.
PBA has played a pivotal role in the development of Birmingham City University. The Travel Plans will continue to support the delivery of planning applications for the new School of Jewellery campus, the further extension of the City South campus and various plots of the Eastside redevelopment.