Previously comprised of three different campuses, Birmingham City University developed a two-campus estates strategy to focus development at its existing sites. So, they needed travel plans that would play an essential role in the accessibility of these sites and the future development of the university. Our job? Prepare the new travel plans in a way that encouraged staff and students to use sustainable modes to reach the new campus configurations.
We liaised with several stakeholders—including Birmingham City University, Birmingham City Council, the HS2 High Speed rail promoters, and Transport for West Midlands—and held engagement events across the university buildings to encourage staff and students to complete a travel survey. We advertised the survey through social media and other marketing material which we prepared to get the maximum response.
The result? A useable report that identified existing travel behaviour and the possible changes that could be made to encourage a shift to more sustainable modes. Additionally, the documents will support the delivery of planning applications for the new School of Jewellery campus, the further extension of the City South campus, and various plots of the Eastside redevelopment.