Transport for London (TfL) appointed PBA as part of a multidisciplinary team to support the planning for the London 2012 Games.
One of the major challenges that London faced was the risk of serious travel disruption caused by more than six million spectators and the impact of route changes required for the Olympic Route network and Paralympic Route Network. Major changes were made to the road system, including: a series of priority Games Lanes operating from 6am to midnight, banned turns, reversal of traffic direction, changes to junction controls and kerbside waiting, and suspension of bus stops and bus lanes.
To minimise the potential disruption, we worked with TfL and the Olympic Delivery Authority from the earliest stages of planning involving a review of thousands of routes. A large range of stakeholders were consulted to identify potential risks and traffic hazards in order to recommend detailed design changes to Games Lanes. This ensured that traffic could move safely around the transport network.
A significant achievement was to support the development and implementation of TfL’s unique Freight Advice Programme. This was designed to ease hundreds of thousands of freight journeys and deliveries across central London. Tasks included offering one-to-one guidance to leading London hospitals to ensure vital medical supplies were in place, on time.
PBA’s support during this two-year commission meant that Games Family vehicles achieved journey times which were on average 30 per cent quicker than normal journeys in London. The freight Transport Association and the Road Haulage Association, as well as the general public, praised this work. Following this, PBA Equity Director Philip Wright was part of the TfL team that attended the Government hand over of the Olympics in Rio, presenting at a number of technical seminars given to the Olympic Authorities. This resulted in a UK Trade and Investment case study about our involvement. The lessons learnt in London are being applied in other major cities staging major global sporting events.